01
Gather
It starts with your brand. Share your guidelines, voice, assets, customer reviews, and competitive research, and we turn them into a creative brief built around concepts.
Ad creative, without
the bottlenecks.
Campfire is a purpose-built creative production partner for Meta advertising. Human-designed, priced per ad.
Get startedHow it works
Three steps from brand to live ads. You share your brand, we build every ad by hand, and your results shape the next round.
02
Build
Our team builds every ad by hand. Each one is shaped around an approved concept and made to look and sound like your brand.
03
Light
Every round teaches us something. We learn from how your ads perform and what your customers and category are saying, and the next round builds on it.
We bring the fire. Here’s the proof.
Ad spend
$90M
across the brands we work with
Click-through rate
2x
the average Meta click-through rate
Return
1 in 5
ads delivers a 4x return conversion
Brands
100+
brands proven across 31 industries
Trusted by brands that spark on Meta
STState BagsJRJones RoadUAGUAGSWStoryworthHFHomefieldWWinkBBBodyBioTHThroneS6Society6LGLegends
From order to finished ads in
as little as 4 days.
1Days 1–2
Order and brief
Place your order. We collect your brand details and build your creative brief.
2Your call
Approve and pay
Sign off on the brief, or ask for edits. Once you pay, production starts.
33–5 days
Production
Your ads are made by hand and turned around in three to five days.
4When you’re ready
Revise and download
Ask for changes if you need them, then download everything.
How Campfire learns
Great ads start with great insights.
Every ad you run teaches Campfire something: which hooks sell, what customers keep saying, where your category is quiet. Your next concepts start from all of it.
The platform
See exactly what you’ll work in.
Every batch starts with a plan. You see the concepts, the creative and the formats before anything is made.
Review every ad from a single link, no account needed. Approve it, or request edits.
Every ad is tied back to its results. Relay reporting shows what performed, and the top performers shape next month’s plan.
Updates arrive in Slack, and results come straight from your Meta account.
Brief Plan
Request edits
Approve
Request any changes to your plan, or approve it when it feels right. Once you’re happy, we’ll start bringing your ads to life.
Contact us for a full demo →
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
InspirationInspirationInspirationInspirationInspirationInspirationSee how competitors are showing up in your category before production begins. Your plan includes a curated set of competitor ads to review and approve, giving our team clear references for the creative we produce for your brand.
Contact us for a full demo →
Creative plan
| Concept | Delivery format | Creative format | Strategy | Assets | |
|---|---|---|---|---|---|
| 01 | One bag for the whole season — sports parents juggling three kids’ practice gear want one duffle that holds it all and still looks good by the last game. |
Static | Reviews / Social Proof | Parents with kids in more than one sport say they’re always repacking. One reviewer wrote it “fits everything for practice and still looks new.” Static visual: a kid at the ballfield with the packed duffle. |
Generate Lifestyle shot of the packed duffle at practice. |
| 02 |
Concept
A real customer opportunity
Each concept starts from evidence: a review, a competitor ad or a product fact, and the situation, desire or objection it reveals.
Customer reviewsCompetitor ad copyProduct facts
Insights
Your research library
Every concept in your plan draws on what we learn about your customers, your competitors and your creative.
- Customer reviews
- Competitors
- Creative coverage
OCT-6
- 6pending
- 0approved
- 0edit requested
- 0rejected
Platform copy
Tailor headlines and descriptions for each Meta placement (Feed, Stories, Reels) right from the review link.
One decision per ad
- Approved
- Edits requested
- Rejected
Edits are turned around in a matter of days.
October Plan
Top performers
Last 30 days
Created- Spend $18,600
- CTR 2.2%
- ROAS 5.9x
- C2P 2.4%
- CPC $1.48
- Spend $12,900
- CTR 1.6%
- ROAS 4.7x
- C2P 6.8%
- CPC $1.95
Created- Spend $9,700
- CTR 2.8%
- ROAS 4.2x
- C2P 1.7%
- CPC $1.21
Created- Spend $6,400
- CTR 1.9%
- ROAS 6.3x
- C2P 2.9%
- CPC $2.06
Format · average spend
Winning formula
A Reviews / Social Proof ad built on “Wants rugged cases for outdoor activities”: $3,900 average spend, about twice the average for Campfire ads.
ConnectionsSet up once. After that, everything arrives on its own.
Meta Ads ManagerResults for every ad, read by Relay reporting
Connected
SlackPlans, review links and reminders in #campfire-ads
ConnectedReview linkAnyone on your team can approve, no account needed
Ready# campfire-ads
Hey @YourBrand! Your latest ad group Oct-6 is ready for feedback and approval. 🙌
When you’re done reviewing, don’t forget to click the orange “Finalize Review” button at the top of the screen.
View details
Hands-off
Once Meta and Slack are connected, there’s nothing to export or chase. Reports and review links come to you.
Everything you get with Campfire.
A human designerNo templates. No AI output.
The same team, round after round.A consistent team
Pay per adNo subscriptions, low minimums
Creative briefBuilt around concepts, in one day
Built only for Meta
Every format
StaticMotionCarouselVideoUGC
Competitor research
Slack updatesRelay reportingEvery ad tied to its results
1:19:16
Every placementPrimary textHeadlineDescription
Platform copyOne review link
3–5day turnaround
1–2 dayrevisions, whenever you need them
How Campfire stacks up.
What takes a team and a stack of tools to make, process, review, and upload ads to your Meta account is handled on one platform.
CampfireCampfire
AgenciesAgencies
Freelance designersFreelance
In-house teamIn-house
Other production studiosStudios
PricingPay per ad, no retainer
Pay for each ad you order. No retainer, no subscription.
Monthly retainers, usually with minimum terms.
Some bill per project. Many bill by the hour.
Salaries and tools, whether or not you need ads that month.
Usually a monthly subscription or package.
Platform expertiseBuilt only for Meta
We only make ads for Meta.
Meta is one channel among many.
Most design across every platform and medium.
Your team covers every channel, not just Meta.
Built for general design requests, not Meta ads.
Creative qualityBespoke, human-made creative
Every ad is designed by hand. No templates, no AI output.
Custom work, at agency prices.
Custom, but quality varies by designer.
Custom, when your team has the hours.
Often templated to hit volume.
FormatsStatic, motion, carousel and video
Static, motion, carousel and video, all from one team.
Usually, with a bigger scope.
Few do static, motion and video well.
If you’ve hired for each skill.
Motion or video often costs extra.
PerformanceEvery ad tied back to results
Relay reporting ties every ad to its results.
Reported monthly, rarely ad by ad.
Delivery ends at the file. Results aren’t tracked.
Requires a few team members and a handful of tools.
Creative is delivered, not tied to how it performs.
WorkflowBrief, review and delivery in one place
Brief, review and delivery in one platform.
Briefs, reviews and files spread across email and tools.
Usually email threads and shared folders.
Spread across your own tools.
A portal, with review somewhere else.
Your teamA consistent team that learns your brand
The same team, round after round.
Account teams rotate.
Freelancers change from project to project.
Yes. They’re your people.
Depends who’s free in the queue.
Yes Sometimes No
Who is Campfire for?
Creative firepower for every stage of growth.
Creative ops
You're juggling briefs, brand guidelines, and a backlog that never shrinks. Campfire becomes your on-demand production arm — consistent quality, zero onboarding.
Get started ›ROAS3.4x
CTR2.1%
CPC$1.40
Growth leads
You know what to test but can't get creative made fast enough. Campfire keeps your ad account fed with fresh, on-brand assets so you never stall a winning campaign.
Get started ›Founders
You'd rather spend your time on the business than inside AI tools. We handle the creative so you can focus on what actually moves the needle.
Get started ›
Agencies
You own the client and the strategy. Campfire is your white-label production partner, making on-brand Meta ads under your name so you can take on more without hiring.
Get started ›Let’s talk
Tell us about your brand.
Share a bit about your business, your Meta ad goals, and the kind of creative you're looking for. We'll follow up with a plan — no pitch deck, no pressure.