01
Gather
It starts with your brand. You share your brand guidelines and product assets. We research your customer reviews, competitors and creative coverage, and turn it all into a creative brief built around concepts.
Black Friday creative
in 4 days. From $25 per ad*.
50% off all ads for Black Friday. 100+ brands trust us with their Meta ads. Order by Nov 18 to go live in time.
Order ads for Black Friday*On orders of 75+ ads.
How it works
Three steps from brand to live ads. You share your brand, we build every ad by hand, and your results shape the next round.
02
Build
Our team builds every ad by hand. Each one is shaped around an approved concept and made to look and sound like your brand.
03
Light
Every round teaches us something. We learn from how your ads perform and what your customers and category are saying, and the next round builds on it.
We bring the fire. Here’s the proof.
Ad spend
$90M
across the brands we work with
Click-through rate
2x
the average Meta click-through rate
Return
1 in 5
ads delivers a 4x return conversion
Brands
100+
brands proven across 31 industries
Trusted by brands that spark on Meta
Order by Nov 18 for Black Friday.
Order by Nov 18 for backup ads or a Cyber Week refresh, delivered by Nov 26. After Nov 18, we’re on December and Q5 creative.
1By Nov 18
Order and brief
Place your order. We collect your brand details and build your creative brief.
2By Nov 19
Approve and pay
Sign off on the brief, or ask for edits. Once you pay, production starts.
3By Nov 23
Production
Your ads are made by hand and delivered by Nov 23, with time to build campaigns.
4Live Nov 24
Revise and download
Ask for changes if you need them, then download everything.
The more you order, the less you pay.
Free rounds of revisions on every ad.
- $35per ad15–39 ads
- $30per ad40–74 ads
- $25per ad75–200+ ads
How Campfire learns
Great ads start with great insights.
Every ad you run teaches Campfire something: which hooks sell, what customers keep saying, where your category is quiet. Your next concepts start from all of it.
The platform
See exactly what you’ll work in.
Every batch starts with a plan. You see the concepts, the creative and the formats before anything is made.
Review every ad from a single link, no account needed. Approve it, or request edits.
Every ad is tied back to its results. Relay reporting shows what performed, and the top performers shape next month’s plan.
Updates arrive in Slack, and results come straight from your Meta account.
Brief Plan
Request edits
Approve
Request any changes to your plan, or approve it when it feels right. Once you’re happy, we’ll start bringing your ads to life.
Contact us for a full demo →
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
Inspiration
InspirationInspirationInspirationInspirationInspirationInspirationSee how competitors are showing up in your category before production begins. Your plan includes a curated set of competitor ads to review and approve, giving our team clear references for the creative we produce for your brand.
Contact us for a full demo →
Creative plan
| Concept | Delivery format | Creative format | Strategy | Assets | |
|---|---|---|---|---|---|
| 01 | One bag for the whole season — sports parents juggling three kids’ practice gear want one duffle that holds it all and still looks good by the last game. |
Static | Reviews / Social Proof | Parents with kids in more than one sport say they’re always repacking. One reviewer wrote it “fits everything for practice and still looks new.” Static visual: a kid at the ballfield with the packed duffle. |
Generate Lifestyle shot of the packed duffle at practice. |
| 02 |
Concept
A real customer opportunity
Each concept starts from evidence: a review, a competitor ad or a product fact, and the situation, desire or objection it reveals.
Customer reviewsCompetitor ad copyProduct facts
Insights
Your research library
Every concept in your plan draws on what we learn about your customers, your competitors and your creative.
- Customer reviews
- Competitors
- Creative coverage
OCT-6
- 6pending
- 0approved
- 0edit requested
- 0rejected
Platform copy
Tailor headlines and descriptions for each Meta placement (Feed, Stories, Reels) right from the review link.
One decision per ad
- Approved
- Edits requested
- Rejected
Edits are turned around in a matter of days.
October Plan
Top performers
Last 30 days
Created- Spend $18,600
- CTR 2.2%
- ROAS 5.9x
- C2P 2.4%
- CPC $1.48
- Spend $12,900
- CTR 1.6%
- ROAS 4.7x
- C2P 6.8%
- CPC $1.95
Created- Spend $9,700
- CTR 2.8%
- ROAS 4.2x
- C2P 1.7%
- CPC $1.21
Created- Spend $6,400
- CTR 1.9%
- ROAS 6.3x
- C2P 2.9%
- CPC $2.06
Format · average spend
Winning formula
A Reviews / Social Proof ad built on “Wants rugged cases for outdoor activities”: $3,900 average spend, about twice the average for Campfire ads.
ConnectionsSet up once. After that, everything arrives on its own.
Meta Ads ManagerResults for every ad, read by Relay reporting
Connected
SlackPlans, review links and reminders in #campfire-ads
ConnectedReview linkAnyone on your team can approve, no account needed
Ready# campfire-ads
Hey @YourBrand! Your latest ad group Oct-6 is ready for feedback and approval. 🙌
When you’re done reviewing, don’t forget to click the orange “Finalize Review” button at the top of the screen.
View details
Hands-off
Once Meta and Slack are connected, there’s nothing to export or chase. Reports and review links come to you.
Everything you get with Campfire.
A human designerNo templates. AI only with your OK.
The same team, round after round.A consistent team
Pay per adNo subscriptions, low minimums
Creative briefBuilt around concepts, in one day
Built only for Meta
Every format
StaticMotionCarouselVideoUGC
Competitor research
Slack updatesRelay reportingEvery ad tied to its results
1:19:16
For MetaPrimary textHeadlineDescription
One review link
3–5day turnaround
1–2 dayrevisions, whenever you need them
How Campfire stacks up.
What takes a team and a stack of tools to make, process, review, and upload ads to your Meta account is handled on one platform.
CampfireCampfire
AgenciesAgencies
Freelance designersFreelance
In-house teamIn-house
Other production studiosStudios
PricingPay per ad, no retainer
Pay for each ad you order. No retainer, no subscription.
Monthly retainers, usually with minimum terms.
Some bill per project. Many bill by the hour.
Salaries and tools, whether or not you need ads that month.
Usually a monthly subscription or package.
Platform expertiseBuilt only for Meta
We only make ads for Meta.
Meta is one channel among many.
Most design across every platform and medium.
Your team covers every channel, not just Meta.
Built for general design requests, not Meta ads.
Creative qualityBespoke, human-made creative
Every ad is designed by hand. No templates, and AI only with your OK.
Custom work, at agency prices.
Custom, but quality varies by designer.
Custom, when your team has the hours.
Often templated to hit volume.
FormatsStatic, motion, carousel and video
Static, motion, carousel and video, all from one team.
Usually, with a bigger scope.
Few do static, motion and video well.
If you’ve hired for each skill.
Motion or video often costs extra.
PerformanceEvery ad tied back to results
Relay reporting ties every ad to its results.
Reported monthly, rarely ad by ad.
Delivery ends at the file. Results aren’t tracked.
Requires a few team members and a handful of tools.
Creative is delivered, not tied to how it performs.
WorkflowBrief, review and delivery in one place
Brief, review and delivery in one platform.
Briefs, reviews and files spread across email and tools.
Usually email threads and shared folders.
Spread across your own tools.
A portal, with review somewhere else.
Your teamA consistent team that learns your brand
The same team, round after round.
Account teams rotate.
Freelancers change from project to project.
Yes. They’re your people.
Depends who’s free in the queue.
Yes Sometimes No
Who is Campfire for?
Creative firepower for every stage of growth.
Creative ops
You're juggling briefs, brand guidelines, and a backlog that never shrinks. Campfire becomes your on-demand production arm — consistent quality, zero onboarding.
Get started ›ROAS3.4x
CTR2.1%
CPC$1.40
Growth leads
You know what to test but can't get creative made fast enough. Campfire keeps your ad account fed with fresh, on-brand assets so you never stall a winning campaign.
Get started ›
Meta adsFounders
You'd rather spend your time on the business than inside AI tools. We handle the creative so you can focus on what actually moves the needle.
Get started ›
Agencies
You own the client and the strategy. Campfire is your white-label production partner, making on-brand Meta ads under your name so you can take on more without hiring.
Get started ›FAQ
Questions about Campfire.
What is Campfire?
Campfire is a creative production partner built only for Meta (Facebook and Instagram) ads. Human designers make static, motion, carousel, video and UGC ads around concepts you approve, delivered in 3 to 5 days and priced per ad. Campfire is made by Studio Tak.
How much does Campfire cost?
$35 per ad for 15–39 ads, $30 per ad for 40–74, and $25 per ad for 75–200+, with free rounds of revisions. There’s no retainer, no subscription and no lock-in. You approve the creative brief first, then pay for that order before production starts. See how that compares to agencies, freelancers and in-house teams.
How is Campfire different from a creative agency?
Agencies usually bill monthly retainers with minimum terms, and Meta is one channel among many. Campfire only makes Meta ads, bills per ad, and ties every ad back to its results with Relay reporting. The full comparison also covers freelancers, in-house teams and other production studios.
How long does it take to get ads?
As little as 4 days. Your creative brief is built in 1 to 2 days. Once you approve it and pay, production takes 3 to 5 days, and revisions come back in 1 to 2 days. Here’s how it works.
Are Campfire ads made with AI?
Every ad is designed by hand by a human designer, with no templates, and you work with the same team round after round. AI helps behind the scenes: it scans your website for your products, identifies your competitors, and builds your performance reports. Designers may also use AI-generated elements to add richness to an ad, but only if your brand agrees to it.
What ad formats does Campfire make?
Static, motion, carousel, video and UGC ads, sized 1:1 and 9:16 for Meta. Each ad comes with primary text, a headline and a description.
How does Campfire know which ads will work?
Every concept starts from evidence: your customer reviews, your competitors’ ads and your past results. We also make thousands of ads a month across 100+ brands, so we can see what brands in your category are pushing, what’s working, and where the white space is. Relay reporting reads each ad’s results from your Meta account, and the top performers shape the next round. See the platform.
Can Campfire work with my brand’s own creative strategy?
Yes. Our research, competitor tracking and Relay reporting are there to help shape your concepts, but you don’t have to use them. If your team already has a creative strategy, a brief or concepts of its own, we’ll design your ads around it instead.
Who is Campfire for?
Brands spending $25K a month or more on Meta ads, and the teams behind them: creative ops, growth leads, founders, and agencies that want a white-label production partner. See who it’s built for.
Let’s talk
Order ads for Black Friday.
Tell us what you need and when you launch. We’ll come back with a brief and a quote.